MATTE partnered with luxury Italian sports car manufacturer, Ferrari, to provide creative direction, production and post production services. For Ferrari’s “La Nuova New York” campaign, MATTE delivered a series of five vignettes that emphasize the unparalleled excitement of driving the Ferrari Roma through the city.



Playing within the tension of heritage and new, MATTE juxtaposed gorgeous cinematic scenes captured on the classic streets of the West Village, Tribeca and Greenpoint alongside the bold modern architecture of city developments throughout Long Island City.





Alongside Ferrari, MATTE developed these vignettes to discover the “New” New York City. A city where tradition and modernity, tranquility and dynamism coexist in harmony—where the sweet life exists all around us







Partner: Matt Rowean
Client Director: Taylor Solinger
Client Manager: Zoe Weimersheimer
Creative Director: Thuy Nguyen
Director: Harrison Boyce
Head of Films and Content: Megan Doyle
Director of Production: River Myers
Junior Producer: Seana Bruff
Executive Producer: Shelby Ross
Producer: Mehdi Zollo
Production Coordinator: Omar Reynoso
Production Manager: Samuel Burstein
DP: Zach Sky
1st AC: Scott Terranova
2nd AC: Elias Tejada
DIT: Ben Shapiro
Gaffer: Yoel Caollado
Director of Post Production: Michael Czeizinger
Post Production Manager: Kathy Collins
Editor: Griffin Di Stefano
Color: Houmon Abdallah
Sound Design: Stephen Hill