To celebrate the launch of FENDI’s Spring/Summer 2020 collection in New York City, MATTE produced an in-store experience alongside an interactive digital installation to honor Creative Director Silvia Venturini Fendi’s first solo Men’s and Women’s collections. 

Design elements included a glowing entrance archway coupled with a floral digital installation, vertical vinyl wall photo moment, campaign display, as well as branded bar and DJ booth builds.

With an additional photo opportunity for VIPs, guests were able to photograph themselves on the set from FENDI’s Solar Dream campaign.