Organic Infusions Launch
In celebration of Belvedere’s Organic Infusions launch, Kwame Onwuachi, Maxwell Osborne and Original Rose were recruited by Belvedere and MATTE Projects to develop interactive greenhouse installations within Manhattan’s Elizabeth Street Gardens.
GREENHOUSE DESIGNGREENHOUSE DESIGN
“In my greenhouse design, I try and reimagine my own sense of nature, which is rooted in my experiences as a New Yorker — seeing plants thrive in the most dismal condition and absolutely thrive.”
– Original Rose
“For us, this was an opportunity to create wonder and an experience where we could tell a story around each of Belvedere’s new organic flavors and spotlight how we could do this in a more environmentally responsible way. We absolutely love the location at Elizabeth Street Gardens and are thrilled for people to come and experience in its entirety.”
– Maxwell Osborne
“As DJ May Kwok filled the air with the perfect summertime tunes, attendees helped craft their own Organic Infusion cocktails, snagging ingredients like lemon, cucumber and blackberry from the garden for drinks such as the Garden of Elizabeth, Original Spritz, and Chef’s Kiss. Amid the blooming flowers and gorgeous garden statues, the lively fete made for the ultimate summer evening.”
MATTE concepted and produced Belvedere’s full experiential event for press/influencers on July 14, and consumers on July 15.
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Account Leader: Shreena Shah
Producer: Danny Howick-Smith,
Production Assistant: Matt Conley, Emily Manis
Creative: David Orellana, Ben LeGentil
Photographer: Matteo Prandoni