AWAY: Personalization Campaign

Away collaborated with MATTE to creative develop and produce a new campaign, showcasing the luggage brand’s “Personalization” service for its line of Carry-Ons and Everywhere Bags.

Through imagery and film, MATTE told the story of five main characters who used only three letters to express their personalities and add unique touches to their personal travel uniforms. The resulting images ran across social, OOH, media web, mailers, and in-store print.