Responsive to calls and texts, our custom hotline, 1-833-MABOOST drove users to the SoHo store to claim their trading cards. Users outside of NY were able to input their zip codes triggering a response with information on the nearest adidas store location to them.
In addition, we produced, shot and edited a teaser infomercial that illuminated ’90s commercial nostalgia featuring the Marquee Boost and trading cards.