MATTE partnered with Cartier on an exciting and daring event series touring Juste un Clou and Ecrou de Cartier in three American markets.
Beginning in New York, MATTE covered the assembly and unveiling of the Garage's installation at The Cartier Mansion, complete with an intimate live performance by Lykke Li. Adding a unique content layer, we built a lighting installation in the cab of 'The Precious Truck'– the 18-wheeler big rig vessel that would herald the activation across the country. The installation provided an interactive backdrop for guests of honor Troye Sivan and Zoe Saldana, posing for dynamic video portrait sequences that engaged Cartier's global digital audience as the event raged on.
Nashville, Tennessee provided the second backdrop for The Precious Garage, fusing the sleek and bold Cartier aesthetic with raw Americana context. Intercepting the Truck en route, we utilized aerial cinematography to document the traveling icon as it trekked through the beautiful plains of the South. At the Nashville event, MATTE captured intimate backstage moments with local star Garrett Børns, before he took the main stage to deliver an electrifying performance for Music City.
For the campaign's finale, MATTE followed The Precious Truck weaving its way through the breathtaking landscape of the Pacific Northwest on its way to its last stop: Seattle, Washington. There, Santigold entertained revelers with a bold and fearless set of hits, and MATTE was there to again direct dynamic video portraiture, this time in the rear of The Precious Truck, revealing a brilliant lighting and product installation of this memorable experience.