Through explorations in design, copywriting, social strategy and film, MATTE has been the primary creative partner of Bondi Sushi- an innovative, fast-casual sushi spot, based in the heart of New York City’s Flatiron district. Bondi’s clean and minimal aesthetic was a natural decision that not only embodies their commitment to sustainability but is also inspired by the several destinations where Bondi’s ingredients are sourced.
What initially began as an execution of brand identity has flourished into a full-fledged strategic partnership, with MATTE consulting on all creative, marketing and design aspects of the Bondi brand as it continues to grow.
From brand conception, the partnership continued to develop and MATTE was also consulted to pitch architecture firms, advise on storefront and interior designs, and design all restaurant collateral: menus, take-away boxes and uniforms. Teaming up with Carpenter & Mason to build the store, and MTWO Designs to produce branded packaging, MATTE continued to work alongside the Bondi team to turn their vision into a reality.