01: CULTURE, NOT ADVERTISING
We believe authentically loved brands are rooted in the force of the now, not just in catchy taglines or campaigns.
02: ORIGINATORS, NOT INFLUENCERS
We believe in originators, those at the source, doing the work. Fostering unique communities and originating new ways of thinking and creating.
03: COLLECTIVE, NOT CONFORMITY
We are a collective of independents. Individuals from diverse backgrounds and perspectives that believe transcendent ideas come from the power of coming together. Greatness happens when you put disparate brilliant minds together vs. self-fulfilling uniformity.
04: PEOPLE, NOT CONSUMERS
We don’t see humans as demographics or consumers. Individually unique, but ultimately, yearning to connect and be moved. In everything we do, we aim to provoke the heart, inspire the mind, and entertain the spirit of people.
05: STUDIO, NOT AGENCY
We combine a world-class team in house with our collective of originators and like-minded independent partners to help us solve problems of any fake rolex scale. We believe that in the new world the best work comes from discarding borders and uniting independent minds.