MATTE IS A CREATIVE AGENCY AND PRODUCTION COMPANY FOCUSED ON CULTURE AND CONTENT CREATION

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Matte

IT'S TIME TO DISCOVER
THE OTHER SIDE OF RAINEY

70 RAINEY RESIDENCES

MATTE has worked closely with international real estate development firm Sackman Enterprises to conceptualize and execute holistic branding for their debut property in Austin, Texas, 70 Rainey. MATTE created the full identity from logo, color palette, and photography to brand voice and messaging.

SOME PEOPLE LIVE IN A BUILDING
OTHERS HAVE A LIFESTYLE

The challenge was to create a property in touch with Austin’s culture, especially on boisterous Rainey Street, while maintaining an elevated brand positioning.

MATTE engaged the local community to inform the entire creative process; working closely with our team in New York.  This being the first major development for Sackman in Austin, it was very important to create a credible and likable position for the brand.  We built a wealth of supportive material giving depth to this the neighborhood and lifestyle provided by this property. 

MEET YOUR NEXT ADVENTURE

To give life to the content, we created custom illustrations to support the entire aesthetic, ranging from furniture to fauna and local cuisine.  This helped to make a very elevated property be approachable at the same time.

MATTE also created all physical touch points from printed materials to signage and digital collateral.

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