Future teamed up with 1800 Tequila to curate an original album with seven rising artists, executive produced by Papamitrou. Intersecting their stories and inspiration, MATTE directed and produced a 10-minute stylized documentary to highlight the collaborative spirit of the album, with behind-the-scenes footage of the recording process at Jungle City Studios in New York. Our storytelling blends Future and the artists finding their voice and making every second count.
MATTE developed a unique visual language for the project, from color to branding elements that were utilized across the campaign; album artwork, POS elements, artist and influencer merch, film pieces and stage graphics.
To highlight the artists and their work, MATTE produced a concert in Future’s hometown of Atlanta. The event featured performances by all seven artists, as well as a headlining set by Future himself.